“The traveller”
Al Mousafirالمسافر
The spirit of the desert caravans in a sun-yellow box that shoppers spot at first glance on the shelf.
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“The chief, the elder” in Amazigh
Amghar
Amazigh colours, the Atlas mountains and tea fields brought together on a cheerful box proud of its roots.
أمغار
The brand story
Amghar celebrates Berber culture: the Amazigh flag, the Atlas peaks and a kasbah at their foot, where an elder serves tea under the motto “Un thé, un peuple, une histoire” (one tea, one people, one story). Inside is Chunmee 41022 in a 200 g box, for customers attached to their identity.
Grade used
Our other brands
Brown & gold
4111
A brown-and-gold box with fine arabesques, the desert traveller and tea poured from high: Chunmee 4011 in a carefully crafted pack.
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Burlap & green leaves
401
A burlap design scattered with tea leaves, the ATAY medallion and a window onto the leaf: Chunmee 4011 Extra with a natural look.
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Green, black & gold
711
A bright green cube with golden fretwork, seven stars and a row of frothy glasses of tea against the dunes: a box that catches the eye on the shelf, in Chunmee 4011 or Gunpowder 3505.
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Sahraoui & Diwan ranges
Dkhmiss
The blue of the desert turban and the gold of tea poured from high: a bold brand built around Chunmee 41022 5A.
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Bold Chunmee
9371
A well-rolled leaf, an amber liquor and a strong cup: the brand for lovers of bold tea.
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Black & golden yellow
511
A black and golden-yellow cube scattered with red stars, with a window onto the Gunpowder pearl: 3505 Diamant, made for a premium presence on the shelf.
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