“The traveller”
Al Mousafirالمسافر
The spirit of the desert caravans in a sun-yellow box that shoppers spot at first glance on the shelf.
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Burlap & green leaves
401
A burlap design scattered with tea leaves, the ATAY medallion and a window onto the leaf: Chunmee 4011 Extra with a natural look.
The brand story
401 keeps it simple: a burlap-coloured box, the ATAY medallion (“Natural taste, lasting health”) and “superior quality green tea” in French and Arabic. A window shows the leaf inside: Chunmee 4011, fine and fragrant. A second version carries the tagline “Du thé de choix” (“Choice tea”).
Grade used
The range
Our other brands
Brown & gold
4111
A brown-and-gold box with fine arabesques, the desert traveller and tea poured from high: Chunmee 4011 in a carefully crafted pack.
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Green, black & gold
711
A bright green cube with golden fretwork, seven stars and a row of frothy glasses of tea against the dunes: a box that catches the eye on the shelf, in Chunmee 4011 or Gunpowder 3505.
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Sahraoui & Diwan ranges
Dkhmiss
The blue of the desert turban and the gold of tea poured from high: a bold brand built around Chunmee 41022 5A.
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Bold Chunmee
9371
A well-rolled leaf, an amber liquor and a strong cup: the brand for lovers of bold tea.
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“The chief, the elder” in Amazigh
Amgharأمغار
Amazigh colours, the Atlas mountains and tea fields brought together on a cheerful box proud of its roots.
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Black & golden yellow
511
A black and golden-yellow cube scattered with red stars, with a window onto the Gunpowder pearl: 3505 Diamant, made for a premium presence on the shelf.
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